Blog Friends' "friend of a friend" fuzzy social and topic filtering approach enabled users to discover great new blogs that interested them personally.

 

There has been nothing quite like it before or since (as I'm often told wistfully by ex users).

A fixed time-period per page, with the option to refresh the page to see the next most-recommended set of posts for that time period, was another popular Blog Friends innovation.

Simple colour coding of the user's relative strength of interest/connection to a particular blogger enabled users to quickly scan their feed of post recommendations.

Immersive self-profiling was key to Blog Friends' personalisation experience.

 

Note the innovative use of tags as toggles rather than links. Also note the analogue slider for expressing strength of interest in a particular blogger.

Blog Friends functioned both as blog reader and blog showcase. To get your content into Blog Friends, you had to sign up — which partly accounts for our excellent success in getting so many top bloggers, like Robert Scoble and Ariannha Huffington, onboard.